Does Your Brand Need a Refresh?

Image courtesy Unsplash

A brand refresh can give your brand identity a nice modern update without changing the core personality.

When do you know if it’s time for a refresh? Here are some signs:

• Your identity isn't consistent.

  
  Take a minute to look at your website, Instagram, and Facebook. Would someone on the street be able to see the similarities and know it’s the same brand?

• Your brand identity doesn’t represent your values.

  
  Are your purpose and selling points mismatched with your image?

• Your logo, slogan, or color palette seem outdated.

  Does the appearance look contemporary or classic, or does it seem stuck in a different era?

• Your logo isn’t flexible enough to be displayed in different formats.
  

  Is your logo or wordmark overly detailed or too long? Does it fit equally well on a banner ad, homepage, or favicon?

Do you feel it’s time for a little refresh? I’d love to help! Click here to schedule a discovery call.