Caladrius Therapy: Brand Refresh
Caladrius Therapy is based in Charlotte, North Carolina. They wanted a brand refresh so that their images and colors were consistent with their mission and vision.
The caladrius is a mythological bird associated with healing, so it was important to keep that symbol in their brand identity. But it needed to be modified so that it was more easily scalable and formatted for branding and merch. We also chose a wordmark in classic fonts, and a color palette that conveyed warmth and safety.
The final package included three versions of the logo plus a small icon that can be used in branding or as a favicon. They’re very pleased with the results!
See how Caladrius is using their fresh new brand on their website or on Instagram
Print design: Business card and postcard
Jaime runs a branch office of a nation-wide life insurance company. She needed printed marketing materials to coordinate with the brand’s existing logo and color scheme, while also setting her location apart. The postcard and business card design reflect her emphasis on helping families plan for the future.
Relaxology: Brand Identity
Erin James of Relaxology Massage and Bodywork Therapy is dedicated to healing her clients in mind and body. She wanted a brand identity that reflected her practice as a calm, peaceful space where you can learn to feel safe.
We worked together to create a line drawing that would represent healing and growth, and paired it with a modern and feminine wordmark.
Her brand package included a full logo and several alternative logos that work together across a wide range of materials and signage.
I really enjoyed designing this one, and seeing how Erin is putting her lovely brand identity to work!
See Relaxology’s branding in the wild on Erin’s website or on Instagram
LifeCoachAlli: Logo Package
Allison Smith is a life coach in Atlanta, Georgia who specializes in helping women ages 40-65 to find greater joy, productivity, and fulfillment in their lives. She wanted her logo to convey the excitement at life’s possibilities she helps her clients to feel, along with a sense of being comfortable in your own skin. The silhouette of a seated woman was Allison’s favorite of the ideas I drew because it felt confident and serene, and put the focus on the woman herself.
The inspiration for the logo’s colors was Iris Apfel, so you can imagine how much I enjoyed this one! We used the bright red for the woman in part because we wanted to show an inclusive, welcoming spirit. Other colors were incorporated into the playful wordmark and the arches surrounding the woman in the main logo.
See how Allison is using her new logo on her website
Out of the Wood Pyle: Logo Design
Out of the Wood Pyle is Susan and Perry Pyle’s woodworking business. Perry makes wooden bowls and furniture by hand, and he wanted to put a logo on the bottom of his pieces.
I designed the logo based on Susan’s drawing, and she and Perry decided that an electric branding iron would be the best way to mark his wood pieces. The logo can also be used on business cards and other merchandise in the future.
