Why Hire a Graphic Designer?

Let’s be real, just about everyone creates graphics these days. From Instagram feeds to PowerPoint presentations, it’s just a part of modern life. And with so many template sites (like that one that rhymes with Blanva) available, you may wonder, why should I pay someone to do design work for my company if I can just do it myself?

Here are some great reasons to hire a graphic designer:

1. You’ve got other things to do. If you run your own business, you already wear many hats throughout your day. You know how much time and effort it would take you to learn a new skill. Graphic designers are trained to understand the types of files needed for each use (print, web, etc.), what options will work best for your budget, and can get the job done right the first time. This saves the time you would spend redoing work you did yourself when you make mistakes, not to mention the nightmare of rebranding when you decide to upgrade to a more professional look.

2. You want your brand to be consistent. If you just pick and choose templates and clip art for your graphics, your brand will look like it’s all over the place. A graphic designer will market your company using customized colors and imagery. While this may not be as crucial for a one-time social media post, being consistent with more permanent aspects of branding such as logos, image styles, site colors, and font choices will make a huge difference in your customers’ impression. A clear identity keeps your image recognizable and lets customers know they can rely on you.

3. You want to attract the right customers. A professional graphic designer will have your target audience in mind, and design in a style that clearly fits your industry and brand voice.

4. You want your design to actually look good. Graphic designers know how to create work that looks good and gets your message across without being overwhelming. They are informed about trends in graphics, so they will present work that is fresh and not outdated. Excellent graphics make your brand look both up-to-date and trustworthy.

Are you ready to hire a freelance designer? Contact me at fedoraandco@gmail.com for a free consultation!